In 2015, a Swedish Environmental Research Institute partnered with the Swedish organic grocery chain in an experiment to understand what would happen if they switched a conventional diet of one family to an all organic diet for two weeks.
They conducted full body tests to the participants with urine samples showing significant levels of fungicides, insecticides and plant growth regulators in each of the family member’s bodies.
After only two weeks of a 100% organic diet, the pesticides were barely detectable:
After the results were published the Swedish Crop Protection Association (that represents nine pesticide companies) sued the grocery chain, saying the results were too damning, demanding that they cease airing the advertisement, calling it “inaccurate” and “misleading.”
According to Forbes, the misleading part was simply in the fact that the video missed mentioning that organic farmers use pesticides too.
However, what’s deceiving about the Forbes article, is that it ignores to mention that pesticides approved for organic agriculture are “the least toxic pesticides available” and that they are used far less than the poisonous pesticides used widely by conventional growers.
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